Ethical by default
All of our research is conducted legally and ethically. We never misrepresent who we are, and we respect the confidentiality obligations of everyone we speak to.
About Us
Founded in New York by long-term veterans of the competitive intelligence business, we seek to use our experience and skills to provide superior results and customer service to our clients.
What guides our work
Discreet
Our client relationships, and the subjects of our work, stay confidential. We do not publish client lists or case studies that could identify you.
Focused on what matters
We concentrate on the questions that bear on your decision and are clear about what the evidence does, and does not, show.
Experienced hands
The people who scope your project stay with it through the research, the analysis and the final briefing.
Who we work with
Our clients share one need: to see their competitive position clearly before they commit.
Strategy and corporate development
Teams weighing market entries, acquisitions, partnerships and long-range plans.
Sales, marketing and product leaders
People who need to understand how rivals sell, price and position, and where they are heading next.
Investors and advisers
Firms testing an investment thesis, assessing a market or diligencing a target.
How an engagement works
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Scope
We agree on the decision you face, the questions to answer, the timeline and the budget.
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Research
We gather evidence from published sources and from conversations with people who know the market.
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Analysis
We test what we find against other sources and work out what it means for your business.
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Briefing
We deliver a concise report and walk your team through the findings and our recommendations.
Have a decision coming up?
Tell us what you are weighing. We will tell you honestly whether, and how, we can help.