Welcome to Net Assessment

Net Assessment provides its clients the ability to make well-informed decisions by providing visibility of the client’s competitors and competitive position.

Net Assessment does not seek to provide purely ‘academic’ research. Our findings are actionable, providing research and recommendations that can help guide investment and business decisions.

What we do

We study the companies you compete with and the markets you compete in, then tell you what it means for the decision in front of you.

Competitor profiles

In-depth profiles of the companies you compete with: their strategy, leadership, products, pricing, cost position, channels and likely next moves.

Competitive landscape

A clear map of your market: who the players are, how each one is positioned, where they are investing and where the openings lie.

Investment and deal support

Independent intelligence on acquisition targets, partners and markets to sharpen due diligence and investment decisions.

Pricing and win/loss analysis

Why deals are won and lost, and how rivals package, price and sell against you.

Actionable, not academic

Research only earns its keep when it changes what you do next. That idea shapes every engagement.

Built around your decision

Every project starts with the decision you face and the questions that will settle it, so effort goes where it counts.

Grounded in primary research

We pair thorough desk research with conversations with people who know the market well, always conducted legally and ethically.

Clear recommendations

You get concise findings, what they mean for your business and what we would do next, rather than a stack of raw data.

Questions we help answer

Every engagement is different, but the questions tend to sound like these.

  • How will our main competitor respond if we cut prices?
  • What does a new entrant’s cost structure really look like?
  • Is this acquisition target as strong as its management says?
  • Which rivals are investing in the capabilities we are building?
  • Why are we losing deals to a smaller competitor?
  • Where is our market heading, and who is best placed to win?

Have a decision coming up?

Tell us what you are weighing. We will tell you honestly whether, and how, we can help.

Get in touch